Marketing communication is often touted as simply “having a conversation” with your customers or clients. Whilst that is true, it is also too simplistic an idea for most small to medium organisations who have limited time, budget and resources to communicate with their audience in a way that is effective, efficient and authentic. To set out a strategy for how to tackle marketing communications, I help my clients address some key questions:
what are you going to say?
who are you saying it to?
when/how often are you saying it to them?
how do you reach them?
how do you effectively listen to them?
I work with you to answer these questions over three stages: a Business & Marketing Review, Strategy Workshop and delivery of a Marketing Communications & Content Roadmap - this roadmap will be a living, breathing document that allows you and your staff to confidently do the work and move forward in all aspects of your communications.